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Words To Go is a blog for folks looking to expand and improve their everyday vocabulary.   Each day, three new words will be featured with their definitions and examples of their use.

Make a commitment to use the words both conversationally and in the written word.

Words For Today:  February 11, 2012

Branded

Indigenous

Authoritative

Branded

To show ownership.

Carrying the brand or trademark of a manufacturer.

I think it is in our best interest to use a product that is branded rather than an unknown.

Indigenous

Originating in and characteristic of a particular region or country.

Native, innate, inherent, natural.

That plant is indigenous to The State of Ohio. 

Authoritative

Having the authority.

Substantiated or supported by documentary evidence and accepted by most authorities.

He is far and away the leading authoritative voice on matters of presidential politics.